Practical writing on process, product, and validation — across enterprise, startup, and local-business work.
The problem may not be traffic — it may be discoverability. A five-point framework (search, presence, relevance, trust, action) for diagnosing where your customer journey is actually breaking before you invest in more marketing.
RPA handles the repetitive, rule-based slice of a workflow well. Intelligent BPM extends that to the messier parts — unstructured data, dynamic routing, and continuous process improvement — that scaling companies actually run into.
A website is not a sales channel by itself — it's the front end of a process: discover, decide, buy, fulfill. Treat it as one and the design decisions get a lot more obvious.
Most pitches describe what a product does. Very few describe why a specific customer, with a specific job to do, would choose it. The Value Proposition Canvas exists to close that gap before launch.
Build-Measure-Learn tells you what to validate. The Design Sprint tells you how to validate it fast. Used together, they compress months of assumption-testing into days.
Classic BPM and Agile-BPM aren't rival methodologies — they're tools suited to different kinds of organizational change. Here's how to tell which one your situation calls for.
Most failed ERP rollouts weren't failed by the software. They were failed by requirements that were never properly elicited in the first place. A field guide to doing it in order.